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A weblog by Tom Coates concerning future media, social software and the web of data
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I can't even remember the

Posted December 1, 2000 11:24 AM.

I can't even remember the last time that I read twenty-five pages of a site in one sitting. The internet isn't really designed for articles of that kind of length. But I came upon a site this morning with such a tasteless, entertaining premise that I found myself addicted immediately, and read every page, looked at every graph and examined carefully each photograph.

TheSpark.com's challenge to the world was named The Fat Project. The two people who signed up for it had to gain 30lbs in 30 days. If they succeeded, they would be given a $3000 prize. Be prepared for fat calipers, unappetising underwear photos, a magician, one hundred eggs, a radio show and two cheques...

© 1999-2007 Tom Coates