Time Out's brand positioning...
My darling old company is having a spring clean, 33 years after it was launched. Time Out has called in Wolff Olins to look at the magazine's brand positioning and to see how to reenergise the flagging publication. I only worked there for two years but I have fairly strong opinions about where it's been going wrong. I'd be interested to see how they match up with what's going to be happening...
