A weblog by Tom Coates concerning future media, social software and the web of data
Quote of the month: "This is not a brothel, there are no prostitutes here"
You can subscribe to an RSS feed, read the disclaimer or explore the archives

Christina of Finland?

Posted November 7, 2004 12:25 AM.

I was wandering down Oxford Street the other day when I stumbled upon this poster featuring Christina Aguilera attempting to flog Sketchers products to no doubt impressionable youth-type people. My first reaction was to think that the pose looked really familiar and after a fair amount of brain-searching, I'm thinking maybe it's been ripped off from a piece by Tom of Finland. Now I'm really interested in finding the piece that inspired this advert - particularly because if it is Tom of Finland then there's probably someone out there who should be writing a book on the way his bizarre sexualised gay imagery is being repurposed to sell shoes to a teen audience.

Christina Aguilera in Tom of Finland pose

If anyone knows of the advert's influences then please leave a comment below - and if you happen to have a URL for an 'original' somewhere on the web, that would be bloody awesome too.

Comments

Please stay on-topic, informative and polite. I reserve the right to remove comments for whatever vague capricious reasons seem reasonable at the time.

The girl on the left reminds me of the Lou Reed image:
http://www.osnabrueck-net.de/splitscreen/Bilder/lou_reed1.jpg

Posted by: Caroline at November 7, 2004 8:06 PM

It is probably not referential, but rather is simply that the HOT men of Tom of Finland are part of the zeitgeist, and you see all things in their image.

Posted by: PaganGod at June 28, 2006 9:25 PM

more people should use tom of finland for inspiration...what a fantastic illustrator and well before his time...yes that pose looks very familular.....

Posted by: fongy at October 9, 2006 12:33 AM

I know this was a long time ago, but please check out the "Americas Next Top Model" season 3 where they did a "double" photo shoot. Among others was a session where they have the exact same scene as in the Aguilera ad.

Posted by: Caroline /Sweden at February 4, 2007 2:51 PM

Want to add your opinion?

© 1999-2007 Tom Coates