Links for 2007-02-15
- Vitamin has a feature on 'How To Name Your Company' which I've found relatively entertaining... Been trying to come up with some good names for products recently without an enormous amount of luck. Tricky process.
A weblog by Tom Coates concerning future media, social software and the web of data
Quote of the month: "This is not a brothel, there are no prostitutes here"
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Quote of the month: "This is not a brothel, there are no prostitutes here"
You can subscribe to an RSS feed, read the disclaimer or explore the archives
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Comments
Please stay on-topic, informative and polite. I reserve the right to remove comments for whatever vague capricious reasons seem reasonable at the time.
Pah. Try naming a band to comprehend the real meaning of pain!
→ Posted by: Miss K at February 15, 2007 12:35 AM
Three syllables max, and not already in use, is good enough to me. Just picked "jaspoid" out of "the Webster 1913" when I named my company - but then I'm too lazy to listen to business gurus.
→ Posted by: Daniel Gr at February 15, 2007 8:37 AM
Naming is a tricky process for sure, i've been lucky enough to work with some really experienced people on some naming projects which really opens your eyes to what a name can and can't do, strategies etc.
On a side note I love the name of this naming company:
http://www.ahundredmonkeys.com/
and snark hunting is the best blog on the topic:
http://www.snarkhunting.com/
cheers,
Karl
→ Posted by: Karl Long at February 15, 2007 9:14 PM
Ruth Shalit's The Name Game is the definitive article on the staggering amount of bollocks this problem give rise to when you hire consultants.
→ Posted by: Kevin Marks at February 16, 2007 2:58 PM