The panel comes up now: Panel: Applications for a Mobile, Connected World
[Lili Cheng (Microsoft); Caterina Fake (Ludicorp); Amy Jo Kim (SocialDesigner.Net); Mena Trott (Six Apart); Evan Williams (Odeo)] 

EV WILLIAMS:
'at Odeo we're here to enable lots of hte ideas that we saw with blogging and taking it to a new medium' thinks there's something new happening here. The idea that normal people will participate in media seems to have reached some kind of tipping poiint. I think this is particularly interesting. all the most interesting things happening on the web are a continuation of the same theme - tdifferent ways to participate. Amazon were the biggest promoters of this idea. The first organisation to add people's participation.

MENA TROTT:
Is there still life in blogs? One of the biggest things that I've been able to see - this whole idea of inward conversations and smaller audiences really matter. I believe that the internal weblog is really important - the kidn of conversaiton that you're goign to have with smaller audiences is different. This was realised for us when we bought livejournal this year. Six people as an audience matters to a lot of people.

CATERINA FAKE:
Flickr got a lot of traction because of the work of people like Mena and Ev. Things like this and social networks made it possible for people to do this kind of thing with photos and stuff. Social networking stuff got people used to the idea that having a digital identity wasn't a weird thing. When I first started weblogging people thought it was very strange. Trust networks. Trust that enables us to go out in the world. It's the thing that makes the internet possible.

LILI CHENG:
Sometimes you want to find a critical mass in really small circles. Am I having a dialogue with people which feels like it has energy? Moved to the rest of microsoft to get some of this spirit into the rest of the work that Microsoft did

AMY JOE KIM:
Works on games and stuff and social itnerface. Person comes from the games industry - walking a line between games and large-scale social network applications like ebay and talkcity and internet bubble stuff. Right now focused on mobile games and social apps for women. A lot of people in their teens and twenties use their phones as a mixture of entertainment and information. User-generated content in games - is an incredibly important expression of your idea online - your blog, your playlist. Lots of interesting social applications that are coming along - ongoing artifacts that create applications that give them new people to meet and new experiences to have. Stay tuned!

The threat that everyone is talking about is 'personal publishing' - Amy Joe - building trust isn't built by 'throwing crap up on your website', a lot of the work that people are doing is foundational in building trust - personal control in who sees what. Trust is contextual - I trust my husband to be a good man and a good guy, I don't trust him to get the right kind of bleach. it's contextual, it's not global.

Mena - has turned more inward on her weblogging. people out there have an impresion of who you are that's not accurate. The idea that I can write something right now and there's a limit of who can read it - that greatly effects how I view things. People can't really start a weblog without looking twards a certain kind of size. 

Ev: Of course there are a lot of people out there who ONLY write to strangers. We used to put their name under their post and people used to really protest. They didn't want people in their every day life seeing stuff.

Caterina - talks about how Flickr's benefit is that people out there can share their photos and that most are public and how cool and important that is for people.

{interesting balance here between giving people flexibility on managing this stuff - sharing is okay if they're comfortable with it, distinction betwen finding and privacy?}

Caterina had a conversation with Mary Hoder - and were surprised by how little young people cared too much about privacy and stuff.

Mena talks about how great it would be to have a record of everything that happened in her life in weblog format for the first 27 years of her life. Records a picture of herself every day to get as ense of what their life was like.

Lili - talks about how nice it is personally to have these records of her life and what memories she might want to cherish. Control and manage one's online history is going to be really big int he future...

Caterina on tags - the interesting aspect here is tags plus social networks. If you have one obsessive compulse if your social network they'll tag all your photos for you.

Question from audience: Worried that their weblog won't be there in twenty years and that this would be 'devastating'
Mena - as a company that is holding memories we have to strive for that kind of stuff.
Lili - we think a lot more about putting services up than taking them down
Cat - this was one of the reasons that we put up our API to give them that opportunity so that they knew they could get all their photos off it.

Podcasting question from audience. Ev - 'the future of podacsting is not on the pod but it's on the phone - taking these ideas not only to a new medium but to a whoel new audience'

Amy - people using phones tend to consume content in short bursts
Ev - everyone who I know who listens to podcasts agrees that they should be shorter apart from the people who create them.

Cat - "I agree that there will probably be more vertical search products - be able to search within your social network, search within tags that you're interested in finding - how do we constrain this information to stuff that you and your social network or business purpose require?"

Ev - "context is important - with blog search it's not just the links or the architecture, it's the scenario - google look for 'the right thing', whereas with weblogs it's more 'what are people talking about around this thing?'.

Question: What role does the larger broadcast media have in supporting weblogs and blogging community and how we should engage with it and use it for television viewers.

Question: What work are you doing on trust networks? Mena - working with Open ID - an evolution of where they were going with Typekey